We are Gene Martino, Malaysia’s homegrown modest fashion label. We believe modest wear is a style choice. We are all individuals who express ourselves through what we wear. We believe timeless designs and good quality will always be in fashion. So we make cloths that are Simple, Essential and Universal. Clothes for all generations and occasions. Clothes that we want our family and friends to feel happy wearing.

1991, the birth of Sedondon. 22 years of family unity and togetherness.


Today, we continue to install and expand the essence of Sedondon through over 70 outlets within 11 states of the country.